tired of pretending
your life looks like that?
Psycd is for people who are done performing. Post what you actually feel. One take. No filters. No follower counts. Just real.
the feed is alive.
14,000+ raw moments posted in the last 24 hours. zero of them edited.
we didn't build another social network.
We built a confession booth with an audience. A raw, unfiltered, real-time feed of what humans actually feel. No performance required.
No filters on life, no filters here.
The same rawness you bring to your best friendships is the only kind Psycd allows. We don't smooth it out. We don't color-correct reality.
One take. That's the rule.
The best moments in life don't have retakes. Neither do posts on Psycd. The first capture is the only capture. That's what makes it real.
Clout is the enemy of connection.
We hide follower counts. Content rises on feeling, not following. The person with 12 followers can go viral if what they post is real.
Real moments deserve real audiences.
Our algorithm rewards authenticity. The more raw and resonant your content, the further it travels. Not the more polished.
built different, on purpose.
guess who
said that.
Real confessions from real users. Some let you guess who said it. Others stay anonymous forever. Their choice.
what people are saying
your first raw moment
is 30 seconds away.
no bio required. no follower import. just open the app, point the camera, and post what's real.
available on iOS · Android coming soon
Why Psycd Exists
Every major social platform turned into a performance. Instagram became a highlight reel. TikTok became a production studio. LinkedIn became a brag feed. People are exhausted. They want something real — and Psycd is the answer.
The Problem
Gen Z and Millennials are spending 40% more time on social media but reporting lower satisfaction. The culprit: performative content, filter culture, and follower anxiety create a dopamine trap with no authentic payoff.
The Solution
Psycd enforces rawness as a structural constraint — not just a brand value. The camera gives one take. Posts can't be edited. Follower counts are hidden. The algorithm surfaces content by resonance, not clout.
The Rawness Manifesto
No filters on life, no filters here.
The same rawness you bring to your best friendships is the rawness Psycd demands. We don't smooth it out. We don't color-correct reality.
One take. That's the rule.
The best moments in life don't have retakes. Neither do posts on Psycd. The first capture is the only capture. That's what makes it real.
Clout is the enemy of connection.
We hide follower counts. We surface content by feeling, not following. The person with 12 followers can go viral on Psycd if what they post is real.
Real moments deserve real audiences.
Psycd's algorithm rewards authenticity — the more raw and resonant your content, the further it travels. Not the more polished.
8 Core Strategies
The product decisions that make Psycd structurally different from every other platform.
Raw Mode Enforcement
The camera UI gives one take. No timer countdown, no pre-roll preview. Post immediately or start over. Rawness is a structural rule, not a suggestion.
Anti-Hierarchy Feed
Follower counts hidden on all profiles. Feed algorithm weights "resonates" (a long-press reaction) and comment depth — not share velocity or follower size.
Geo-Social Discovery
Nearby Posts tab shows raw moments within a configurable radius. Drives local community and campus network effects from day one.
30-Second Onboarding
Three screens: manifesto → social proof with live count → post CTA. Users capture their first raw moment before setting a bio. Activation before personalisation.
Milestone Notifications
Notifications fire at 100, 500, 1K, 5K, 10K views. Each one is a share-worthy moment with a branded card. Turns individual virality into platform virality.
Campus Ambassador Network
10-15 ambassadors per campus, seeding the app across dorms and group chats in a 3-week structured playbook. Ground-level before paid acquisition.
Creator Monetisation at 85%
Industry-highest revenue share from day one. Tips, Series (premium content), and Brand Marketplace. Designed to make the best creators choose Psycd first.
Rawness Badges as Social Currency
Badges earned through posting behavior, not follower count. "3AM Poster," "No Retakes Legend," "Real Talk Certified." Badges replace follower clout as status.
Psycd vs Everyone Else
Side-by-side on the metrics that matter.
| Platform | Rawness | Follower Counts | Creator Cut | One-Take Enforcement | Geo Discovery |
|---|---|---|---|---|---|
| Psycd | Structural | Hidden | 85% | Yes | Yes |
| TikTok | Optional | Shown | ~54% | No | Limited |
| None | Shown | ~55% | No | No | |
| BeReal | Partial | Hidden | None | Dual-cam only | No |
| Snapchat | Partial | Shown | ~45% | No | Snap Map |
From Zero to Movement
Five phases built to compound — each phase unlocks the next growth lever.
• Core Raw Reels feed
• One-take camera
• 30-sec onboarding
• 3 campus pilots
• App Store launch
• FOMO notifications
• Viral share cards
• Ambassador kit live
• Rawness Badges
• Landing page
• Raw Together invites
• K-factor > 0.5
• PR campaign (5 outlets)
• Geo-social discovery
• Trending tab
• Pro $7 / Creator+ $19
• Tips system live
• Series (paywalled)
• Brand Marketplace
• Revenue > $50K MRR
• International expansion
• Creator fund launch
• Series A fundraise
• Platform partnerships
• Revenue > $200K MRR
North Star Metrics
The numbers that matter — and what they need to hit at each phase gate.
Acquisition
Activation
Virality
Engagement
Revenue
Design System & Tokens
The visual language of rawness — dark, electric, and alive.
Color Palette
Typography
Primary: -apple-system / SF Pro Display
Fallback: Segoe UI, Helvetica Neue
Headlines: 900 weight, -2px letter-spacing
Body: 400 weight, 1.7 line-height
Labels: 700, ALL CAPS, 1.5px tracking
Voice & Tone
Raw. Direct. Human.
• Short sentences. No corporate speak.
• First person when speaking to users.
• No "amazing" or "incredible" — say what's real.
• Humor is allowed. Cringe is not.
• "post it" not "share your content."
Design Principles
Dark-first. Raw-first.
• Dark palette as emotional default
• No gradients on user content
• "RAW · NO FILTER" badge on all posts
• Follower count never visible
• Resonates replace likes as primary metric
K-Factor Loop & Badge System
The self-reinforcing growth engine — every post creates a new acquisition event.
The Viral K-Factor Loop
Rawness Badge Gallery
Badges replace follower clout as status. Earned by behavior — not by buying ads or having existing audiences.
Campus Ambassador Playbook
A structured 3-week seeding program. 10-15 ambassadors per campus. Ground-up before paid acquisition.
Who They Are
Ambassadors are socially connected students — not influencers, not people with the biggest followings. They're the person everyone trusts in the group chat. The one people text "you seen this?" to.
What They Get
Campus OG badge (permanent), 3 months of Creator+ free, exclusive ambassador-only channel on Psycd, early access to all features, and $50 campus activity budget for IRL events.
3-Week Seeding Playbook
Day 3-4: DM 20 close friends individually with the script below.
Day 5-7: Drop a casual mention in 3 group chats — never a link dump, always a conversation.
Day 11-12: Post a "what I actually think about [campus thing]" reel. Tag the university.
Day 13-14: Host a 20-person "raw hour" — everyone posts one unfiltered moment at the same time. Tag each other.
Day 18-20: Find the 2-3 people who posted the most raw content and give them a shout-out. Social proof cascade.
Day 21: Host an IRL campus meetup. "first 30 people to post a raw moment here tonight get stickers / free drinks."
Ready-to-Send Message Templates
Hey — I've been using Psycd for a week and I genuinely didn't expect to like it. No filters, no follower counts, one take only. It's the first app that made me feel less anxious about posting. Worth 5 minutes of your time.
psycd.app — Full Copy System
Every line of copy on the landing page, structured for conversion.
tired of pretending
your life looks like that?
Psycd is for people who are done performing. Post what you actually feel. One take. No filters. No follower counts. Just raw, real humans.
"first social app that didn't make me feel worse after using it" · @mxrena, 3am
"posted a 10 second video of me crying over my grade and got 4,000 views. idk what this app is but i love it" · @drk_sol
"no filter. no retakes. first time i've felt real on the internet" · @yara__h
"one take. no edits. the camera gives you one shot and that's the post."
"nobody knows how many followers you have. content rises on feeling, not clout."
"your raw moment can go anywhere. the 3am feeling hits the same whether you have 12 or 12,000 followers."
"14,000+ raw moments posted in the last 24 hours. zero of them edited."
your first raw moment is 30 seconds away.
no bio required. no follower import. just open the app, point the camera, and post what's real. that's it.
FOMO Engine — 8 Live Copy Examples
Every notification is designed to create a share moment — turning individual milestones into acquisition events.
Milestone Notifications
Engagement & FOMO Notifications
Notification Philosophy
Every notification either (a) celebrates the user's rawness specifically, (b) creates a shareable moment, or (c) drives re-engagement through campus/time-based FOMO. We never send generic "check out what you missed" notifications. Every push has a reason and a feeling.
5-Outlet PR Pitch Playbook
Targeted pitches for five outlets — each with a different angle, contact type, and timing strategy.
TechCrunch
Angle: "The anti-algorithm social app that hides follower counts and enforces one-take posting." Target: apps/social beat writers. Hook: our structural rawness model vs. BeReal's superficial attempt. Timing: Phase 1 launch announcement.
The Atlantic / Wired
Angle: "What Gen Z actually wants from social media — and why every platform is getting it wrong." Long-form culture piece on performative social vs. rawness. Pitch to staff writers covering tech culture and Gen Z behavior.
Refinery29 / Bustle
Angle: "The social app that finally made me feel okay about not looking perfect." Lifestyle/wellness angle targeting female-skewing readership. Hook: the mental health cost of filter culture. Partner with a relatable creator to co-pitch.
Campus Newspapers (Top 20 Universities)
Angle: "[University] students are ditching Instagram for this new app." Hyper-local angle with real stats from campus ambassador seeding. Pitch to campus newspaper editors directly. Best timing: Week 3 of ambassador playbook when numbers are real.
Creator Economy Newsletters (Packy McCormick, Simon Owens)
Angle: "85% revenue share and a rawness-first creator economy — is Psycd the platform creators actually deserve?" Target: creator economy writers and newsletters. Hook: our monetisation model vs. TikTok's opaque fund.
Pro Pricing Tiers
Three tiers designed to convert 5%+ of MAU to paid while keeping the core rawness free for everyone.
The full raw experience, forever free.
- Unlimited raw posts
- Raw Reels feed
- Trending & Nearby tabs
- Up to 3 rawness badges
- 100 view milestone notifications
- Standard share cards
For people who want to go deeper.
- Everything in Free
- All milestone notifications (100→10K)
- Animated Pro share cards
- Advanced analytics dashboard
- Unlimited rawness badges
- Priority feed placement
- Early feature access
- Raw Together invite tracking
For creators building a real audience.
- Everything in Pro
- Tips enabled on all posts
- Series (paywalled content)
- Brand Marketplace access
- 85% revenue share on all monetisation
- Custom creator profile badge
- Creator analytics deep-dive
- Priority support line
- Monthly creator call with team
(5% conversion)
at target MAU
(subs + creator economy)
Creator Economy — Tips, Series & Brand Marketplace
The most creator-friendly revenue model in social — 85% share, three distinct income streams, zero opaque algorithms.
💸 Tips
Viewers send tips on any raw reel — $0.99 to $49.99. One-tap, in-app. Creator receives 85% instantly. No minimum threshold before payout. Tips are shown publicly as a "resonance count" under the post — social proof without clout.
📺 Series
Creators can package a set of raw reels into a Series — paywalled at a price they set ($1.99-$19.99 per series). Think: "my 30-day recovery journey" or "the unfiltered semester." Subscribers get exclusive access and a Series badge.
🏪 Brand Marketplace
Brands post "raw briefs" — they want authentic content from real users about their product. No scripts. No polished shots. Creators apply, brands select, content goes live with a "Brand Raw" tag. Creator receives brand payment + keeps 85% of any tips earned.
Revenue Projections — Creator Economy
| Stream | Month 6 MRR | Month 12 MRR | Assumptions |
|---|---|---|---|
| Pro Subscriptions | $14,000 | $50,000 | 5% of MAU converting at $7/mo avg |
| Creator Tips (Psycd 15%) | $3,000 | $20,000 | $133K total tips/mo at scale; Psycd takes 15% |
| Series Revenue (Psycd 15%) | $1,500 | $12,000 | 500 series sold/mo at $16 avg; Psycd 15% |
| Brand Marketplace (Psycd 15%) | $2,000 | $18,000 | 40 brand deals/mo at $3K avg; Psycd 15% |
| Total Platform MRR | ~$20,500 | ~$100,000 | Conservative. Pro sub growth unlocks faster at 100K MAU. |
App Store Screenshots
5 conversion screens designed to drive downloads.
any social app
you've used.
No follower counts.
Just raw, real humans.